USING SEO BEST PRACTICES TO INCREASE WEB TRAFFIC, BOOST SEARCH RANKING AND POWER YOUR BRAND
These days, search engine ranking is everything. The higher your brand ranks in Google, the more visible and accessible it is to consumers. And the higher your visibility, the easier it is to drive traffic to your website and turn visitors into paying customers.
But the effort to improve your Google ranking and increase website traffic isn’t always easy. In fact, getting any sort of traction for your brand in search rankings can be an outright struggle, particularly without the right SEO tools in your marketing arsenal.
That’s where SEO best practices come in.
Here’s a look at some of the more common SEO best practices out there and a few we believe can really help boost your brand ranking in 2020.
What Are SEO Best Practices?
SEO best practices are generally agreed upon methods for optimizing your content and improving your brand’s position on search engine results pages (SERPs). A key part of your digital marketing strategy, these best practices can provide the boost needed to ramp up your Google ranking, increase website traffic and gain an important advantage over the competition.
When properly applied, such web traffic enhancement tools not only put your brand front and center in Google and get more traffic to your website, but also allow your business to answer user queries before your competitors.
And with content that ranks and addresses customer searches quickly, your online cred goes up—along with your ability to cultivate customer sentiment and nudge people a little closer to the point of purchase.
What Are Common SEO Best Practices In 2019?
An extensive menu of SEO practices is available to marketers aiming to increase website traffic and Google ranking.
Five common SEO best practices in 2019 include:
Creating high-quality content. Google prizes meaningful content that delivers answers quickly.
Focusing on user experience. Marketing strategies that focus on user happiness cause bounce rates to go down and engagement to go up.
Building industry authority. Cultivating trust and demonstrating expertise strengthens your search presence.
Onsite optimization. An optimized website anchors your business and puts your brand on the map.
Keyword research. Fleshing out the right keywords is the difference between search visibility and online obscurity.
These five provide a solid foundation for improving your search engine ranking and driving traffic to your website.
But the truth is there are a number of ways to take your SEO marketing approach to the next level.
Here’s a few ways to increase site traffic, improve search ranking and lockdown that crucial competitive advantage for 2020:
Build More Content Around Longtail Keywords
Longtail keywords are longer, more specific search queries consumers often use to find an exact product, service or piece of information. Building a content strategy focused on answering those queries can help not only improve your Google ranking for those unique terms, but deliver an increase in website traffic that may actually boost your sales margin.
Longtail keyword strategies are key to improving SEO in 2020 because:
Nearly 7 of every 10 Google searches are performed using longtail keywords. This means that while more people may be searching for “banana bread” then “how to make delicious banana bread at home,” the vast majority of queries made every day more closely resemble the latter.
Competition for longtail phrases is low. Because longtail topics are much more narrowly focused, there tends to be much less content that answers those queries directly. And less content means lower competition, meaning it’s much easier to rank for those searches and position yourself for an increase in web traffic.
Google is thinning out the herd. Recent algorithm updates like Hummingbird (2017) and BERT (2019) have further solidified Google’s focus on contextual search, pushing weaker posts further out of SERPS and creating a need for more content that delivers exact answers to longtail queries. By equipping itself to better understand the nuance and context of longtail phrases, Google aims to provide more accurate results to the user.
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