In this way mobile advertising you use mobile applications to advertise and provide your services. For example, you can make an effective video by making a promotional video and using it to start or end popular games.

Tippell, Dima, Dart and Magnet are companies that work exclusively on in-app advertising.

Advertising in mobile applications and games

* Increased number of app installs

The hot topic of these days is the internet-based app business, comparing ways to increase installation and app installs. One thing that should not be overlooked is considering the right strategy before launching your advertising campaigns for installation and purchase. Big businesses don't start selling campaigns and increase installation before branding and increasing the audience database. Keeping the UI and UX principles in mind is also a prerequisite for any online product, and you can check for the lack of hurdles in the app with frequent testing and using crash testing tools such as bet abound.

Launching an app has many problems and expanding it regardless of monetization model, customer journey cycle and mobile marketing strategies and getting advice from digital marketing consultants will only waste your time and money.

For example, a news app manager should consider a buy targeted mobile traffic cycle for the user and his / her client to attract and transform the user into an advertising channel to introduce to their friends. For example, a user on Google searches for a sports news phrase and enters your dedicated landing, and comes up with your special offer, such as registering a mobile number and receiving daily news. After one week when the news is sent via SMS and MMS, the app install link will be sent, and after installing the software, the user will be invited to a special prize draw by sending an invitation to friends and the app's client cycle will be in phase First comes to an end.

Traditional marketing used to introduce any product, even online services, such as billboards, events and exhibitions, and brochure publishing and QR CODEs, but today the ways to get an app can be divided into two types of free and cost-effective.

3 free ways to increase app download

1.  Implement Optimization Principles for APOSTER or ASO

Many digital marketers focus heavily on SEO and content and site optimization for search engines but neglect to optimize the content of the app's introduction page and so-called SEO content.

The basics of ASO include researching keywords and inserting them into the full text of the app's title and title, and then having fun photos, icons and videos to attract users to the introduction page. Providing regular updates and receiving positive reviews with high numbers and introducing at least 2 languages ​​(such as English and Farsi) are other factors that make your store such as Google Play, Apple Store, Apple App, Mike, Precap’s and Cafe your market. Display the top of the searched word.

Generally, Appstore’s, which have higher installed and rated applications, show higher search results, and services such as appetitive have been developed to increase user engagement and rating.

So, a mobile marketer never underestimates this huge advertising capacity.

The most popular forms of application page performance analysis for Appstore’s are AppReadar , App Annie ,  ASODesk   .

2. Content Marketing

Introducing engaging content is the start of every startup and digital marketing expert for advertising and business expansion, so by presenting engaging and targeted content you first introduce users to environments such as social networks and blogs and then introduce your software.

3. Mutual and Mutual Marketing

In this way, you work with other companies and businesses at no cost to use databases, email, social networks and other advertising opportunities to introduce each other.

Paid and paid app advertising

1. Pay per install or CPI

One of the most common ways to increase installation is to pay advertisers per install, but you must use analytics to prevent fraud and fraud, and other metrics such as user engagement in the app and purchase and sign-in are also secondary factors. consider.

2. Click CPC Ads

With half the world glued to their mobile device, you might as well capitalize on it!  Buy mobile traffic as part of a smarter marketing plan and reach people right where they are at!  Traffic is sourced from both iOS and Android with options for segmenting and targeting so that you can reach your ideal demographic! Companies that advertise telegrams and websites and apps, along with other services, can showcase your products in popular apps or sites (mobile view) and charge a click. The advantage of these panels is the management and filtering by region, audience category, clock, and so on. External companies like Appadurai and Google ads are much more professional in this regard, covering advertising and remarketing, for example, you start a sales campaign only for users who have your app and your users when using apps. Various, such as meteorology and games, see your sales promotion, but this promotion is not cost-effective for Iranian companies due to dollar fluctuations and sanctions.

3. Video ads

In this way, which is mainly aimed at branding and raising awareness, you pay for displaying CPM advertising or viewing full CPV video.

4. Referral marketing or referral marketing

According to Marc’s site, 90% of users respond positively to links their friends post and do not look at it as advertising. As a result, many domestic and foreign companies, such as Snap and Topley, spend a large amount of their advertising budget on Referral marketing. For example, by sending download links to friends and installing and using them, you and the person traveling for free will receive a gift.

5. Advertising and branding reporting

One of the most common ways for any business to publish PR news and articles about the benefits and applications of an app is to brand and raising awareness, and digital marketing experts are using this advertising channel to get backlinks as well.

6. Ads on Stores App Store Search Ads

Cafe Bazaar, Apple Store, Google Play, Universal App, and Mike are among the top downloads for the Iranian app, providing targeted advertising to developers.

Application analysis

The main part of a digital marketing and mobile marketing strategy is optimization, analysis and conclusion. Measurement and analytics in mobile marketing disciplines are divided into two parts: in-app action analysis and attribution and out-of-app advertising combining.

Online application analytics tools include Amplitude, Firebase, and Google analytics, which show very useful statistics on user behavior on the app, shopping, registration, average active users, and so on. It should be noted that Firebase also allows you to send an advertising notification cover.

7.  Social media and influencer marketing

One of the most popular ways to introduce apps is to use the Twitter, Buy Facebook Traffic, and Instagram advertising panels, along with long-term processes with popular and influential people in subtle advertising collaboration social networks.

But the fascinating part of mobile marketing is anti-fraud and anti-fraud and anti-fraud topics, unfortunately the advertising space in this area is very polluted and unhealthy, and your portfolio will be massively wasted without precise Tracking systems, for example for every Guaranteed installation, you pay a certain amount without checking the country, IP and download behavior, and you basically paid for nothing.